India Direct-To-Home Market By Resolution Type By Subscription Type, By End User Competition Forecast 2023 | TechSci Research

India Direct-To-Home (DTH) market is projected to exhibit a CAGR of around 10% during through 2023, on the back of increasing government efforts towards encouraging the adoption of set-top box services across the country. Moreover, ease of bill payment through online payment systems, growing penetration of DTH across the rural parts of the country and increasing emergence of technologically advanced televisions are expected to positively influence the Direct-To-Home (DTH) market in India over the coming years. Market growth is also anticipated to be driven by increasing number of partnerships between DTH operators and OTT providers over the course of next five years. 

TechSci Research also carried out details consumer survey with a sample size of 2500 respondents. The objective of the consumer research is to understand the buying behaviour, satisfaction with current services and impact of partnerships between DTH and OTT service providers. The report provides in-depth analysis of consumer behavior in the DTH industry

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019-2023

Objective of the Study:

• To define, classify and forecast India Direct-To-Home (DTH) market on the basis of resolution type, subscription type, end user and regional distribution.
• To analyze and forecast India Direct-To-Home (DTH) market size.
• To scrutinize detailed market segmentation and forecast the market size, in terms of value, by segmenting the country’s market into four regions, namely, North, South, East and West.
• To analyze and forecast market size, in terms of value, for DTH, with respect to key resolution types which include Standard Definition, High Definition and Others.
• To strategically profile leading players operating in India Direct-To-Home (DTH) market.

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There are six major players operating in India Direct-To-Home (DTH) market, which include Tata Sky Ltd., Dish TV India Limited, Bharti Airtel Limited, Sun Direct TV Private Limited, Reliance Communications Limited and Doordarshan.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci research sourced a list of countrywide DTH manufacturers and distributors. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. TechSci Research further analyzed the product offerings or variants and regional presence of major DTH manufacturers and distributors across the country.

TechSci Research calculated India Direct-To-Home (DTH) market size using top-down and bottom-up approaches, where data for different segments was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and these were externally validated through analyzing historical data of DTH manufacturers and distributors to arrive at the overall market size. Various secondary sources such as company annual reports, World Bank website, Government websites, press releases, white papers, etc., were also studied by TechSci Research.

Key Target Audience:

• DTH manufacturers, service providers, distributors and other stakeholders
• Associations, organizations, forums and alliances related to DTH
• Government bodies such as regulating authorities and policy makers
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as DTH manufacturers, service providers, distributors and policy makers. The study would also help them to target the growing segments over the coming years and aid them in taking investment decisions and facilitating their expansion. The study would help industry participants with detailed understanding of consumer behavior and changing consumption pattern in DTH industry

Report Scope:

In this report, India Direct-To-Home (DTH) market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

• Market, by Resolution Type:

• Standard Definition
• High Definition
• Others

• Market, by Subscription Type:

• Basic
• Premium
• Others

• Market, by End User:

• Residential
• Commercial
• On-Vehicle

• Market, by Region:

o    South

o    West

o    North

o    East

Competitive Landscape

Competitive Benchmarking: Benchmarking of the leading players on the basis of resolution type offered.

Company Profiles: Detailed analysis of the major companies operating in Direct-To-Home (DTH) market in India.

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In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

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