Media Analysis Market Research Reports

Growing focus towards digitalization, increasing outdoor advertisement spending by companies coupled with government initiatives towards use of digital signage in transportation and signboards is driving digital signage market in India According to a recently released TechSci Research report,  “ India Digital Signage Market  By Component, By Application, By End User, Competition Forecast and Opportunities, 2012-2022 ” , digital signage market in India is projected to register a CAGR of over 18% during 2017-2022. With growing outdoor advertising spending by companies to promote their services and products and use of interactive kiosks by various end use industries, is propelling the demand for digital signage in India. Increase in retail infrastructure like shopping malls during 2012-2016 played a major role in the increasing demand for digital signage as shopping malls caters to large number of retail outlets and food chains which are using digital signage for their advertisi...