Media Analysis Market Research Reports

Rising number of multiplexes coupled with growing Indian film industry to propel India cinema advertising market through 2023 According to TechSci Research report, “ India Cinema Advertising Market  By Running Time, Competition Forecast and Opportunities, 2013 – 2023 ” , India cinema advertising market is projected to register a CAGR of more than 25% until 2023. Over the last decade, cinema advertising in India has emerged as a dynamic medium offering advertisers the opportunity to reach their target customers in an effective manner. This medium has been utilized by marketers through in-film and in-cinema advertising. One of the reasons for the growth of in-cinema advertising is its effective targeting through captive audiences, unlike TV, Digital and Print media.  Moreover, single screens are being increasingly replaced by multiplexes owing to rising urbanization and increasing number of films being produced in India. Additionally, Indian film industry is the largest in terms...