Media Analysis Market Research Reports

  Growing demand for building brand awareness and publicizing a company’s business is expected to drive outdoor advertising industry of India through 2025 According to TechSci Research report,  “ India Outdoor Advertising Market  By Service Type (Billboard Advertising, Static, Mobile, Digital, Lamp Post, Bridge, Guerrilla Advertising, Point of Sale Displays, Transit Advertising), By End User (Government & Transportation, Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Others), By Region, Forecast & Opportunities, 2025 ” , the Indian outdoor advertising market is expected to grow at a  substantial rate  during the forecast period on account of rising demand from FMCG, media & entertainment and automotive sectors. Branding, distribution strength and innovative use of technology have become the decisive factors for India outdoor advertising market growth against the backdrop of ever-changing customer preferen...

India celebrity endorsement market is projected to grow at a robust CAGR during the forecast period owing to the changing consumer lifestyle and growing influence of media & communication. Further, the increasing urban population with increasing number of social media users has made these digital mediums an effective tool of marketing. Celebrity endorsement increases the attention of audience easily and helps to connect with the target audience.   Celebrity endorsement is a key aspect of marketing in India. Around 50% of endorsements in India feature celebrities as compared to around 20% in the United States. Additionally, the increasing penetration of digital cable television in both urban and rural areas is a major factor propelling the growth of India celebrity endorsement market. Film stars currently dominate the Indian celebrity endorsement industry followed by sportspersons. The increasing penetration of internet is further expected to drive the India celebrity endorseme...

Rising number of multiplexes coupled with growing Indian film industry to propel India cinema advertising market through 2023 According to TechSci Research report, “ India Cinema Advertising Market  By Running Time, Competition Forecast and Opportunities, 2013 – 2023 ” , India cinema advertising market is projected to register a CAGR of more than 25% until 2023. Over the last decade, cinema advertising in India has emerged as a dynamic medium offering advertisers the opportunity to reach their target customers in an effective manner. This medium has been utilized by marketers through in-film and in-cinema advertising. One of the reasons for the growth of in-cinema advertising is its effective targeting through captive audiences, unlike TV, Digital and Print media.  Moreover, single screens are being increasingly replaced by multiplexes owing to rising urbanization and increasing number of films being produced in India. Additionally, Indian film industry is the largest in terms...