Media Analysis Market Research Reports

Technological advancements and growing investment opportunities with favorable regulations are some key factors supporting the growth of India broadcasting and cable TV market. According to TechSci Research report,  “ India Broadcasting and Cable TV Market  By Type (Terrestrial Television, Cable TV and Satellite), By Revenue Generation (Subscriptions, Advertising and Public Funds), By Region, Forecast & Opportunities, FY2026 ” ,  India broadcasting and cable TV market was valued USD 11.61 Billion in FY2020 and the market is forecast to reach USD 19.06 Billion in FY2026 . Increasing disposable income coupled with rising urbanization have changed the preferences of Indian consumers towards enhanced experience of television viewing. The concept of home theatre has been gaining traction among the new generation with people always looking for advanced viewing options and latest technologies to better their experience. These factors are expected to fuel growth in the countr...

Increase in the usage of online platforms, demand for high-resolution content and the need for live broadcasts to drive the growth of the India OTT Video Services Market through 2026. According to TechSci Research report,  “ India OTT Video Services Market   By Streaming Type (Video-on-Demand and Live), By Region, Competition,  Forecast & Opportunities FY2016-FY2026 ” , India OTT Video Services Market is expected to reach  USD5.12 billion  by FY2026, growing at a CAGR of 29.52% during the forecast period. This growth can be attributed to the rapid rise in online video content viewed by a large number of people in the country following the COVID-19 outbreak, as they were getting bored sitting at home due to lockdown restrictions and required some sort of entertainment. However, the lack of efficient telecom infrastructures and high-speed data services, along with the increasing piracy of the content are posing a serious challenge to the growth of the OTT...

Enhanced broadband services worldwide, rise in internet penetration and digitization initiatives in emerging economies to drive global streaming devices market According to TechSci Research report,  “ Global  Streaming Devices Market  By Type (Game Consoles, Media Streamers), By Application (E-Learning, Web-Browsing, Gaming, Real-Time Entertainment, Social Networking), By End User (Commercial, Residential, Institution), By Region, Forecast & Opportunities, 2025 ” , the global streaming devices market is expected to grow at a significant rate during the forecast period on account of growing preference for online streaming services among people across the globe. This can be attributed to increasing internet penetration, development of high-speed communication infrastructure and emergence of new innovative streaming devices. Additionally, demand for TV personalization and watching content as per own convenience is fueling the global streaming devices market. Furthermore,...

Growing demand for building brand awareness and publicizing a company’s business is expected to drive outdoor advertising industry of India through 2025 According to TechSci Research report,  “ India Outdoor Advertising Market  By Service Type (Billboard Advertising, Static, Mobile, Digital, Lamp Post, Bridge, Guerrilla Advertising, Point of Sale Displays, Transit Advertising), By End User (Government & Transportation, Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Others), By Region, Forecast & Opportunities, 2027 ” , the Indian outdoor advertising market is expected to grow at a  substantial rate  during the forecast period on account of rising demand from FMCG, media & entertainment and automotive sectors. Branding, distribution strength and innovative use of technology have become the decisive factors for India outdoor advertising market growth against the backdrop of ever-changing customer preferences. Mo...